Record-breaking online Thanksgiving Day sales for big-box retailers Walmart and Target point to strong Cyber Monday results tomorrow, with mobile shoppers poised to overtake desktop shopping for the first time ever.
The National Retail Federation forecast online holiday sales to grow between 8 percent and 11 percent in November and December to as much as $105 billion. The trade group is set to release survey information today about the number of people who plan to shop online tomorrow.
"But it's clear there's a lot of demand from online shoppers already this holiday season, many of whom know that some of the best online deals are yet to come," spokeswoman Kathy Grannis said.
Walmart had its second-highest online sales day ever on Thanksgiving — topped only by Cyber Monday in 2013 — and it expects its biggest Cyber Monday to date tomorrow. Walmart has doubled the number of Cyber Monday deals, including a Samsung 55 4K Ultra HD LED HDTV for $998 ($500 off), a Hamilton Beach 6-Speed Classic stand mixer for $24 ($25 off) and a PlayStation 4 Lego Batman & Little Big Planet Console bundle with the choice of an extra game and a controller for $449 ($189 off).
Target's online Thanksgiving sales, meanwhile, jumped more than 40 percent from last year for its biggest online day ever. It saw the most growth in traffic and sales from mobile shoppers.
Thanksgiving Day online sales grew 14.3 percent from a year earlier, and this year marked the first time when mobile traffic accounted for more than half (52.1 percent) of all online retail traffic, an increase of 22.4 percent, according to IBM Digital Analytics. On Black Friday, online sales were up 9.5 percent year-over-year with mobile devices accounting for 27.9 percent of all online purchases, an increase of 28.2 percent over last year. .
Amazon is catering to mobile shoppers by, for the first time, announcing exclusive "lightning deals" via its mobile app on Cyber Monday, it's busiest day for mobile shopping.
But the lines between pre-Black Friday events, Thanksgiving night, Black Friday and Cyber Monday continue to blur as consumers think holistically on where, when and how to shop, according to analyst David Schick of Stifel, Nicolaus & Co.
"A number of retailers are more willing to offer deals well before and after Black Friday for a much longer duration than previous years — now more than just Cyber Monday or Cyber Week," he said in a report.
Office supplies chain Staples will start offering its Cyber Monday deals online today, including a $149 Asus X205 laptop ($100 off) and a Dell 24" monitor for $99 (also $100 off). Macy's also will preview its Cyber Monday specials today.
But employers still can expect less productivity tomorrow, as 85 percent of employed Cyber Monday shoppers say they'll scour the Internet for deals during work for an average of four hours, according to a survey by RetailMeNot, a digital offers website.
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